Applied omnichannel: Elevating your payer communications in oncology
Keeping payers up to date with strategies for dynamic market insights
With the increasing complexity of the oncolytic landscape, omnichannel experiences has the potential to increase awareness among formulary decision-makers regarding next-in-class product innovations and other market-shifting factors. When developed with market access in mind, these scalable strategies enhance the connectivity between the industry and formulary decision-makers.
Getting started can be as simple as implementing a few market-access–focused approaches into your omnichannel strategy. Read the full article from Inizio Evoke here.
Discover more about how we help to shape the future of oncology treatments here.
Jump to a slide with the slide dots.
12 Questions with Remco op den Kelder
Remco op den Kelder shares his leadership path, AI insights & vision for patient-focused pharma strategy in this Q&A with pharmaphorum.
Read moreInside ASCO® 2025: What oncologists really want from booth strategy
Congress engagement is being redefined - driven by oncologists’ learning preferences, AI integration, sustainability mandates, and smart booth design.
Read moreHow smart spaces and real-time strategy transformed ASCO® 2025
From LED walls to real-time in-booth optimization, ASCO® 2025 uncovered how we should engage and evolve the congress experience.
Read more